Serious about the work.
Not so serious about ourselves.

About Work Authentically

Your ambition isn’t the problem. It’s what it costs you to sustain it.

You can love your work, care deeply about what you do, and want to make a meaningful impact without running yourself into the ground to make it happen.

Work Authentically exists to help make that possible.

We believe you shouldn’t have to choose between professional success and being a person you recognize and feel good about along the way.

Through coaching, speaking, and education, we bring together nervous system science, human behavior, and practical strategies to help people navigate pressure, make intentional decisions, and pursue meaningful goals without losing touch with what matters most.

Because success isn’t just about what you accomplish. It’s also about showing up authentically along the way.

About Your Coach

Ally Bubb has a punk rock soul in a middle-aged mom’s body.

She works with high-performing professionals who deliver exceptional results… and are exhausted from sustaining them.

With firsthand experience as a woman in tech navigating pressure, visibility, and performance demands, Ally brings a unique perspective to the challenge of staying human in an increasingly artificial world.

An MBA, HeartMath® Certified Coach, keynote speaker, and author, she blends science-backed, nerd-tested nervous system regulation with strategic, human-centered coaching to help ambitious professionals navigate pressure without sacrificing their well-being or sense of self.

Ally is the founder of Work Authentically, LLC, where she helps leaders build the capacity to perform well under pressure while pursuing work that matters to them.

She believes sustainable excellence isn’t about grinding harder. It’s about building the capacity to lead well under pressure.

It’s simple: Calmer humans = better decisions.

Off stage and outside the office, she’s a thrift shopper, nature-lover, cat cuddler, and parent of two spirited kids who’s daring to walk the talk on sustainable ambition.

What We Value

• You-niqueness – in ALL its forms, and all the wonderful traits that combine to make you authentically you.
• Hard work or more accurately, the willingness to do the work, even if it doesn’t feel hard (which is typically how using your strengths feels!).
• Time Away – As important as it is to do the work… it’s even more critical to take time off. Our bodies and brains weren’t meant to be on the go 24/7/365. We take time off to relax and recharge and we encourage you to do the same. Regularly!
• Progress – rather than perfection. The point is to do better. Daily.
• Encouragement – We all need to be supported on our career journeys. There are plenty of other places you can go in real life and online that won’t do this.
• Strengths – Everyone is good at something and will do their best work when they can appreciate and leverage this fact.
• Integrity – Doing what we say we will do and trusting that you will do the same.
• Authenticity – Let’s agree to be who we really are, rather than who someone else says we have to be.

Renewable Resources

• Kindness – There is never too much in the world, so throw kindness around like confetti (think super bowl amounts of the stuff!)
• Positivity – A positive mindset gives us the ability to keep taking positive action, especially when the circumstances are challenging.
• Stories – Our unique stories tie us to the shared humanity of all people. Each story has a thread of our precedents and decedents as well as every other human experience all woven together. Each story is an opportunity to highlight our unique style, approach, and way of being. And each story changes over time as we learn, change, and grow!
• Relationships – we don’t walk this path alone and will not succeed without others. Keep investing your time and talents in your relationships and they will become treasures.