Best Ever You + Work + Year + Life


  • Does the thought of your upcoming day, week, and month and your many responsibilities fill you with dread?
  • Do you wish you knew what to focus on to get big results, not just at work, but in your personal life without overworking?
  • Do you easily fall into overwhelm, overthinking, comparing, and procrastination?
  • Do you appear successful to others, but feel like something is missing?
  • Do you ever find yourself wondering, “Is this all there is?”
  • Are your days a blur on a hamster wheel doing the same things over and over again?
  • Is your job fine or OK, but doesn’t light you up inside?
  • Do you wish you were doing something more meaningful with your work & life?
  • Do you typically start off a new year making changes happen, but struggle with making them stick?
  • Do you fantasize about quitting your corporate job to work at a non-profit, but worry about your financial responsibilities?
  • Do you feel like you work all the time, but never seem to catch up?


Here’s the deal:

You CAN experience meaning, impact, fulfillment, and joy daily.

Knowing who you are at your core and taking control of your time and energy are THE ways to get there. It may sound impossible with your loads of responsibilities and never-ending to-do list, but you need to stand up and claim your best ever you, work, year, and life. It won’t just happen on its own. AND it’s up to you to say:


I call it living and working authentically. This is the key to being the best version of you. This is the key to having the time for what matters most. This is the key to you experiencing more meaning and fulfillment every day. This is the key to you having an impactful, joyful life.

Let’s be real: These last two years have been difficult. Our ways of living and working have shifted and shifted again. It’s been challenging. You have more to do in less time than ever before. And when you get down deep with the truth, you admit that that one of your biggest challenges right now is BEING STUCK. The causes?

  • Feeling overwhelmed by your many responsibilities at work AND at home
  • Feeling confused about what REALLY matters to you and how you can even pursue it, especially on a limited schedule
  • Thinking you have to do it all
  • Comparing yourself to other people (half of them strangers!) on the internet
  • Fear of not fitting in (the judgment if you don’t “do what you’re supposed to” is terrifying)
  • Feeling like you’ve got so much more you want to be and do in this lifetime and the clock is ticking ever louder reminding you that you don’t have forever stretching out in front of you

It’s time to break through.


Hi! I’m Ally Bubb. I’m an executive coach who LOVES helping people step into more money, meaning, and impact with ease. I developed a deep understanding of how to navigate the corporate world over 20 years working as a woman in technology.

For as long as I can remember, I’ve been improving and optimizing everything in my path.

My list of superpowers includes enthusiasm, accountability, and a deep love of reading self-help and professional development books, articles, and advice. But I’m not satisfied with simply reading it.

I HAVE to apply it. I NEED to try it out and see how it works in my real life. I find it fascinating and fun to experiment with new approaches and different ways of doing things. I love to optimize myself, my work, and my life. For me, it’s FUN to coach others to do the same.

Now I don’t want you to think I’m a sun-is-always-shining eternal optimist with a glass more than half full. I get it. Work and life and everything in between are busy and difficult and challenging (and that was before we entered year 3 of a pandemic!).

Speaking of challenges, last year I faced bigger challenges than I ever anticipated. I experienced pain, sickness, hurt, failures, loss, death, and more. But I also showed up for those things in new and better ways than I have in the past. It wasn’t an easy year, but I’m proud of who I became in the face of those challenges. I can hold my head high and say it was my best ever year BECAUSE of, not in spite of the difficulties. And it made my successes last year all the sweeter.

This isn’t a cure everything all at once with a wave of the wand or a snap of your fingers. This is a focused effort to bring your biggest hopes and dreams into being and FEEL GOOD doing it. This isn’t a smooth sailing everything is coming up roses plan for the year. It’s a way forward WHEN the challenges, obstacles, and storms of life set in so in the face of those things, it can still be the best ever!

I’m sure you’ve heard about other programs that say they can fix all your problems with one simple, tiny tool. You just need the perfect morning ritual or a habit of atomic proportions or the insert-any-other-methodology-to-fix-everything-that’s-wrong-with-the-world-today thing.

But here’s what NONE of those programs take into account: YOU.

Those are standard, off-the-shelf templates that don’t factor in who YOU ARE AUTHENTICALLY. They aren’t built for your unique, wonderful, amazing self. Period.

And that’s the real reason so many of those other things you’ve seen (and maybe tried) fall flat. You need something more flexible. Something that is suited to your personality, strengths, interests, and the many dimensions that make you authentically you.

I’m known for what I call EFFICIENT AUTHENTICITY. I’ve spoken at companies, conferences, and individuals about it. This is my passion! This way of moving through the world leads to:

  • The best version of you, your work, your year, and your life
  • More energy than you’ve ever had
  • Better, more consistent results
  • Doing more of what matters and less of what doesn’t
  • Feeling good and doing good
  • Clear direction and focus to follow through
  • More FUN
  • Stronger relationships
  • Days filled with meaning, impact, fulfillment, and joy

I will teach you how to do this. How? By taking the steps to truly move your work and life forward in a way that feels so aligned and so good that there is no other option than best ever. Feeling it? Me too!

Welcome to:


  • You’re ready to go from meh to meaning, from overworked to overjoyed, and from frustrated to fulfilled!
  • You are done waiting for the life of your dreams in some far-off distant future and you’re ready to take action to make it happen now.
  • You want more time to do what you love, guilt-free.
  • You crave an authentic, meaningful existence.
  • You want to wake up every day knowing EXACTLY what moves the needle in core areas of your life – work, relationships, health, self-care, money, meaning, impact – and have the space to nurture those areas.
  • You are done with overwork and overwhelm. You want things to be easy and doable.
  • You want to be supported and guided in creating the best ever version of you, your work, and your life this year.
  • You know you are made for more and you are ready to claim it!

When you choose your authentic path and you know it is the Best Ever, opportunities, meaning, and fulfillment naturally flow to you. Your job: let go of the old stories that tell you you’re not enough, you have to work all the time, you can’t have the life you want right now. And that’s some of the work we’ll do together. In Best Ever, you’ll receive actionable trainings from me, empowering challenges to complete, personalized coaching and feedback, co-working calls, and a powerful group container to support and encourage on your journey. The rest of this page gives you a feel for how Best Ever unfolds. Take it in and note how you’re feeling. If you are feeling called to step forward, I will be here to greet you when you say yes.


“Ally is amazing at what she does and very easy to connect with. I got so much value out of working with her. I highly recommend working with her!”

“Ally was the perfect coach for me! She is easy to talk to, accepting and patient, but was ready to push me when I needed it. The whole process from start to finish was smooth, straight forward and very insightful. I learned so much about what I was passionate about in my career and, with her help, pushing higher instead of lateral.”

“Working with Ally over the past year was great from start to finish. I can’t thank Ally enough.”

“I lost my mojo. Nothing excited me anymore and I wasn’t sure what the next right step was for me career-wise, but I knew I had to take some action. Enter Ally. I took a leap of faith… The intangible shift in attitude, outlook, and confidence- the mojo that I had lost- Ally helped me find again.”

“Ally is the first person I “call” when I need career help or advise. Every conversation with Ally is upbeat, thoughtful, and actionable. Her career coaching toolbox is filled with valuable tools to help accelerate even the most tenured professional’s careers.”

“I am forever grateful for working with you!!! Know that you are changing lives for the better every day!!!”



Our best ever year starts with the best ever visioning. You will discover the WOW that’s been missing so you can have more meaning, impact, fulfillment, and joy.


Practical strategies aligned to who you are, how you operate, and where you want to go guide the way to a best ever year. The how makes it clear and simple to move forward.


Learning doesn’t create change without action, so you’ll be putting into practice everything we cover. And you’ll be encouraged and supported by me and the rest of the group as we spend the year taking action together!


  • Eight Live Trainings + Coaching – weekly calls to accelerate your learning, dive deep on topics, and share with each other to activate the best ever you, work, year, and life of your dreams!
  • Eight Video Recordings + Workbooks – you decide if you’re joining live or by replay! Then, take the concepts we talk about each week and develop a personalized plan to implement them.
  • Three Quarterly Planning Calls + Workbooks – continue momentum, celebrate progress, and plan your best ever steps for the rest of the year.
  • A Year of Support + Connection + Masterminding – get private LinkedIn group access to share insights and progress, provide/receive encouragement, and inspire each other to be the best ever!
  • Best Ever Strategies – elevate you, your work, your year, and your life with vision mapping, meaningful rituals, impact assessments, and more.
  • Share Your Success Finale Call – be seen, heard, and celebrated as your best ever year comes to a close.


Early Bird Bonuses (if you sign up by 1/24/22)

  • BONUS #1: Ally’s Recommended List – filled with her favorite books, videos, resources, and epic ideas on money, meaning, impact and more!
  • BONUS #2: Access to Pop-up Calls – expert calls on exciting and relevant topics to be announced throughout the year (and they are good!)
  • BONUS #3: Call a Coach – you’ll receive one 30-minute bonus call with me to use when and how you want to help with any topic.
  • BONUS #4: Early Access Call – join me on 1/25 to get coaching, ask questions, and hear bonus tips on how to have a best ever year!
  • BONUS #5: Words to Live By – motivational quotes to start your day the best ever way or to give you a boost when you need a lift!


VIP Upgrade

  • Get six additional one-hour 1:1 coaching calls throughout the year to stay hyper-focused on creating meaning, impact, fulfillment, and joy. Receive support and guidance, answers and examples specific to your you-nique dreams and goals.


What happens after I register?

First, you and I will celebrate your decision! For me, that will include a little dancing. You decide how you want to celebrate!

Then you’ll receive an email from me with more information on logistics for the calls and tips to make sure you’re set up for success and ready for a best ever year.

What are the dates of Best Ever?

We will get the pre-party started on January 25th for an Early Access call (sign up by 1/24 to get this bonus!). Then, we’ll start accelerated learning February 1 – March 22 (with recordings available to watch or re-watch when it’s convenient for you). It’ll be focused training, coaching, connecting, AND taking action. Then, we will come together for quarterly planning to put a plan in place for best ever success on March 22, June 21, and September 20. At the end of the year we’ll come together again to celebrate successes and have a Best Ever Finale call on November 29. And in between each of these live events, we’ll share and support each other in our online community so you always have what you need at the click of a button.

I’m super busy right now. What if I don’t have time to do this?

Two things.

Thing one: Our learning mantra: There is no BEHIND. There is no AHEAD. There is only where you are right now. We all have enough to do on any given day, so we’re going to make this easy and doable.

Thing two: Best Ever helps you sidestep the busy trap so you have more room in your days for what matters and can easily say YES to what you want. Plus, you have access to the recordings for those days when work, life, and family things arise last minute and you need to adjust.

What is your refund policy?

I’m glad you asked. As a member of Best Ever, you are committed not just to this experience, but most importantly, to the other amazing people who will come to depend on your support, energy and insight (as you will theirs).

When you commit to making change, you must follow that decision through to the very end. Please know that the commitment you are making is not only to yourself, your fellow participants, me and this process, but that it is also a non-cancelable, non-refundable legal and financial commitment. If you aren’t comfortable with this level of commitment, do not sign up. Leaping to your best ever you, work, year, and life requires faith, dedication and action, and I will guide you to put all of these elements to work for your benefit. That is my commitment to you.

What if I want to join, but I’m scared?

Just so you know, anytime I say yes to something that I know is aligned with who I am authentically, I get scared. I get that BUTTERFLIES IN MY STOMACH feeling.

I used to let that feeling hold me BACK from saying yes. Then I learned that that feeling was actually a SIGN that I was on the right track! I learned to FOLLOW THE BUTTERFLIES into my next chapter of growth. It’s been an amazing ride. I have a regular amount of fear (turns out it’s EXCITEMENT!) pretty much every day. AND I wouldn’t have it any other way!

Pay attention to those points on your JOURNEY where you have strong feelings. Know this: it’s up to YOU to follow that feeling. I’m so confident that once you walk through the doors of Best Ever you won’t look back. We’ve got you!

What if I have a question that’s not answered here?

Great! Please send an email to and we’ll get your question answered as soon as possible.


Join Best Ever now!

You’ll receive a year of coaching + training + connection + masterminding + support + aligned action-taking along with access to call recordings, private LinkedIn group, pop-up expert calls, and more to support you authentically as you create your best ever you, work, year, and life!

Other Year-Long Programs = $10,000+

Best Ever Regular Price = $5,995

Early Bird Price = $4,995 or 3 payments of $1,750

VIP Upgrade Regular Price = $1,995

VIP Upgrade Early Bird Savings = $1,495

Early Bird Savings Ended Monday, January 24.


Sign Up for Best Ever


Looking for the VIP Upgrade or the payment plan option? Just send an email to and we’ll take expert care of you.


Hi I’m Ally. In addition to coaching mid-career professionals to create more money, meaning, & impact with ease, I love cats, hiking, thrift shopping, and decluttering. I have a fancy corporate bio if you’re into those kinds of details, but here’s what you really want to know.

I suffered a crisis of meaning several years ago that caused me to quit my amazing corporate job, question everything I thought I knew, and start rebuilding a life I wanted to live from the ground up.

I read and listened to as many things as I could get my hands on, I talked to all sorts of people, but I discovered that what I really needed didn’t exist in any format. That’s why I developed my Best Ever program incorporating everything I learned from my experience to build a best of breed model for combating the malaise of a meh life.

You’re not crazy for wondering if there’s more for you. You’re not ungrateful for feeling like your day-to-day isn’t all it’s cracked up to be. You have every right to hope for a version of you, work, family, and life BEYOND your wildest dreams!

My mission is to transform the world by helping as many people as possible live and work authentically. LET’S DO THIS!


Join Best Ever now!

You’ll receive a year of coaching + training + connection + masterminding + support + aligned action-taking along with access to call recordings, private LinkedIn group, pop-up expert calls, and more to support you authentically as you create your best ever you, work, year, and life!

Other Year-Long Programs = $10,000+

Best Ever Regular Price = $5,995

Early Bird Price = $4,995 or 3 payments of $1,750

Early Bird Savings Ended Monday, January 24.


Sign Up for Best Ever


Looking for the VIP Upgrade or the payment plan option? Just send an email to and we’ll take expert care of you.